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~subject:"Niche marketing strategy"
~subject:"Nischenstrategie"
~subject:"Sponsoring"
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Niche marketing strategy
Nischenstrategie
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9
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Consumer behaviour
4
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Professional sports
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niche sport
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Greenhalgh, Greg
3
Greenwell, T. Christopher
2
Greemwell, T Christopher
1
Greenhalgh, Greg P.
1
Martin, Tiesha
1
Smith, Allison
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
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Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
2
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
3
Professional niche sports sponsorship : investigation of sponsorship selection criteria
Greenhalgh, Greg P.
;
Greemwell, T Christopher
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009741448
Saved in:
4
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
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