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~subject:"Online-Handel"
~subject:"Viral marketing"
~subject:"Virales Marketing"
~type_genre:"Book section"
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Online-Handel
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Word of mouth and social media
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
3
The behavioral enterprise
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Consumer psychology in a social media world
2
Contemporary trends in innovative marketing strategies
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
2
Digital Business in Africa : Social Media and Related Technologies
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Handbook of research on integrating social media into strategic marketing
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
2
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Management and marketing for improved retail competitiveness and performance
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Online reputation management in destination and hospitality : what we know, what we need to know
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Organizations and social networking : utilizing social media to engage consumers
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Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
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Successful social media and ecommerce strategies in the wine industry
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The Wiley Blackwell handbook of the psychology of the Internet at work
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Alternative market research methods : market sensing
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Breaking new ground in theory and practice
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Business Advancement through Technology Volume I : Markets and Marketing in Transition
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Business and social media in the Middle East : strategies, best practices and perspectives
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
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ECONIS (ZBW)
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
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Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
.
2024
Persistent link: https://www.econbiz.de/10014519883
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Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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Case 6: Dealshare.In : disrupting the Indian E-Commerce
Misra, Ankita
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 79-96)
.
2024
Persistent link: https://www.econbiz.de/10014528102
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The importance of social networks for e-commerce : an analysis of young users' perspectives in the European Union
Fedorko, Richard
;
Bačík, Radovan
;
Rigelský, Martin
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 291-304)
.
2024
Persistent link: https://www.econbiz.de/10014564245
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7
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre
;
Pätzmann, Lena-Marie
;
Back, Andrea
- In:
Towards Digital and Sustainable Organisations : People, …
,
(pp. 183-200)
.
2024
Persistent link: https://www.econbiz.de/10014543749
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Electronic Word of Mouth (eWOM) and consumer purchasing behaviour : a study in Karachi’s digital era
Hussain, Zahid
- In:
Digital influence on consumer habits : marketing …
,
(pp. 159-169)
.
2024
Persistent link: https://www.econbiz.de/10014553890
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Metaverse platforms : new age revolution in digital world
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
New business frontiers in the metaverse
,
(pp. 1-13)
.
2024
Persistent link: https://www.econbiz.de/10014580459
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