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~subject:"Online-Handel"
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Online-Handel
Viral marketing
6
Virales Marketing
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Social Web
5
Social web
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Electronic Word-of-Mouth communities
2
Internet marketing
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Online retailing
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Online-Marketing
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eWOM
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Consumer behaviour
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Destination management
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Destinationsmanagement
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Electronic word-of-mouth
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Geschlecht
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Martínez-Torres, María del Rocío
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González Rodríguez, María Rosario
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Olmedilla, M.
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Toral, S. L.
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Toral, S.L.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Technology analysis & strategic management
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ECONIS (ZBW)
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Identification of the unique attributes of tourist destinations from online reviews
Toral, S. L.
;
Martínez-Torres, María del Rocío
; …
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
7
,
pp. 908-919
Persistent link: https://www.econbiz.de/10011927228
Saved in:
2
Examining the power-law distribution among eWOM communities : a characterisation approach of the Long Tail
Olmedilla, M.
;
Martínez-Torres, María del Rocío
; …
- In:
Technology analysis & strategic management
28
(
2016
)
5
,
pp. 601-613
Persistent link: https://www.econbiz.de/10011578579
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