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~subject:"Online-Marketing"
~subject:"United States"
~type_genre:"Case study"
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Search: subject_exact:"Web-Marketing"
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Online-Marketing
United States
Internet marketing
169
Social Web
70
Social web
70
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31
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31
Marketingmanagement
23
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22
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65
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Ryan, Damian
4
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Melnik, Mikhail I.
2
Michelis, Daniel
2
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2
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2
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2
Schildhauer, Thomas
2
Schwarz, Torsten
2
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2
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2
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2
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Cases on strategic social media utilization in the nonprofit sector
9
Handbook of research on integrating social media into strategic marketing
4
Crowdfunding : the corporate era
3
Digital and social media marketing : a results-driven approach
3
Pervasive advertising
3
E-marketing ; Vol. 1
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Internet economics
2
Journal of promotion management : JPM
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Palgrave pivot
2
Premier reference source
2
Advanced digital marketing strategies in a data-driven era
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES)book series
1
Advances in social networking and online communities (ASNOC) book series
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Building corporate identity, image and reputation in the digital era
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Case study and review
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Chandos Publishing social media series
1
Contemporary issues in social media marketing
1
Customer-centric marketing strategies : tools for building organizational performance
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Produktivität von Musikkulturen
1
Digitale Kommunikation
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
E-business managerial aspects, solutions and case studies
1
E-marketing ; Vol. 2
1
E-marketing ; Vol. 3
1
E-marketing in developed and developing countries : emerging practices
1
Edition Business Inside
1
Entrepreneurship marketing : principles and practice of SME marketing
1
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ECONIS (ZBW)
174
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31
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
32
Digitalisierung im touristischen Vertrieb - mit Omnichannel bestimmt endgültig der Kunde die Regeln
Seeliger, Carsten
;
Welbers, Georg
- In:
CSR und Digitalisierung : der digitale Wandel als …
,
(pp. 879-887)
.
2017
Persistent link: https://www.econbiz.de/10011732194
Saved in:
33
Social media in travel, tourism and hospitality : theory, practice and cases
Sigala, Marianna
(
ed.
);
Christou, Evangelos
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011549519
Saved in:
34
Die digitale Kommunikationsstrategie : Praxis-Leitfaden für Unternehmen : mit Case Studys und Experten-Beiträge : für eine Kommunikation in digitalen Zeiten
Ruisinger, Dominik
-
2016
Persistent link: https://www.econbiz.de/10011481979
Saved in:
35
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
36
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
37
Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011586815
Saved in:
38
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
Saved in:
39
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
40
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
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