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~subject:"Online-Marketing"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
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Online-Marketing
Luxury goods
92
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26
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Ahujy, Vandana
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Advanced digital marketing strategies in a data-driven era
1
Handbook of research on effective marketing in contemporary globalism
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ECONIS (ZBW)
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Digital customer journey in the luxury hotel experience : a case study approach
Gomez Punzon, Jonathan
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 246-260)
.
2021
Persistent link: https://www.econbiz.de/10012621993
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2
Brand experiences in physcial and digital contexts : investigating consumer perceptions and its effects on brand outcomes from a brand ambidexterity perspective
Köhler, Isabelle
-
2017
Persistent link: https://www.econbiz.de/10011917952
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3
Marketing luxury goods online
Kluge, Philipp Nikolaus
-
2016
Persistent link: https://www.econbiz.de/10011512919
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4
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
5
Luxury strategy in action
Hoffmann, Jonas
(
contributor
)
-
2012
-
1. publ.
Persistent link: https://www.econbiz.de/10011325958
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