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~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
7
Konsumentenverhalten
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China
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Wissensmanagement
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Innovation diffusion
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Innovationsdiffusion
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Online retailing
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Online-Handel
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Betriebliches Informationssystem
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Business intelligence system
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Customer satisfaction
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Firm performance
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Kundenzufriedenheit
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Social Web
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Social web
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Unternehmenserfolg
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E-commerce
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Economic culture
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Electronic Commerce
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Wirtschaftskultur
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laboratory experiment
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Ambidextrous organization
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Arbeitsproduktivität
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Brand management
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Lim, Kai H.
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Cui, Nan
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Deng, Honglin
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Dou, Wenyu
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Li, Siyuan
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Su, Chenting
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Wang, Weiquan
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MIS quarterly
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Management information systems : mis quarterly
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ECONIS (ZBW)
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Can positive online social cues always reduce user avoidance of sponsored search results?
Deng, Honglin
;
Wang, Weiquan
;
Li, Siyuan
;
Lim, Kai H.
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 35-70
Persistent link: https://www.econbiz.de/10013286174
Saved in:
2
Brand positioning strategy using search engine marketing
Dou, Wenyu
;
Lim, Kai H.
;
Su, Chenting
;
Zhou, Nan
;
Cui, Nan
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10003981995
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