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Online-Marketing
Beziehungsmarketing
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Consumer behaviour
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Information technology
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Konsumentenverhalten
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Online retailing
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Online-Handel
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satisfaction
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Ow, Terence T.
3
Chen, Weiping
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Xu, Yue
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O'Neill, Bonnie S.
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Spaid, Brian I.
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Journal of organizational computing and electronic commerce
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
How does an enterprise use social media posts to acquire online social capital? : a measurement perspective based on WeChat users' digital footprints
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
3/4
,
pp. 175-195
Persistent link: https://www.econbiz.de/10014322400
Saved in:
3
The upside of showrooming : how online information creates positive spill-over for the brick-and-mortar retailer
Spaid, Brian I.
;
O'Neill, Bonnie S.
;
Ow, Terence T.
- In:
Journal of organizational computing and electronic commerce
29
(
2019
)
4
,
pp. 294-315
Persistent link: https://www.econbiz.de/10012203525
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