The upside of showrooming : how online information creates positive spill-over for the brick-and-mortar retailer
Year of publication: |
2019
|
---|---|
Authors: | Spaid, Brian I. ; O'Neill, Bonnie S. ; Ow, Terence T. |
Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 29.2019, 4, p. 294-315
|
Subject: | DSMM | electronic commerce | mobile marketing | mobile-assisted shopper | repatronage intention | Retail | satisfaction | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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