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Search: subject:"Managerial response"
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Online-Marketing
Managerial response
14
Consumer behaviour
8
Führungskräfte
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Hotel industry
8
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8
Konsumentenverhalten
8
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Viral marketing
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managerial response
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Online consumer reviews
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Online managerial response
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innovation
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Attentiveness
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Li, Ran
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International journal of hospitality management
2
International journal of contemporary hospitality management
1
International journal of production economics
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
6
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1
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
2
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
Saved in:
3
Utilizing the platform economy effect through EWOM : does the platform matter?
Xu, Xun
;
Lee, Chieh
- In:
International journal of production economics
227
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012297462
Saved in:
4
Examining consumer emotion and behavior in online reviews of hotels when expecting
managerial
response
Xu, Xun
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012293748
Saved in:
5
Managing negative online accommodation reviews : evidence from the Cook Islands
Mate, Mani Jeremiah
;
Trupp, Alexander
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 627-644
Persistent link: https://www.econbiz.de/10012179450
Saved in:
6
Effects of
managerial
response
on consumer eWOM and hotel performance : evidence from TripAdvisor
Xie, Karen L.
;
Zhang, Zili
;
Zhang, Ziqiong
;
Singh, Amrik
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
Saved in:
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