Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor
Year of publication: |
2016
|
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Authors: | Xie, Karen L. ; Zhang, Zili ; Zhang, Ziqiong ; Singh, Amrik ; Lee, Seul Ki |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 9, p. 2013-2034
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Subject: | Hotel industry | Social media | Social media marketing | EWOM | Hotel performance | Managerial response | Online-Marketing | Internet marketing | Hotellerie | Social Web | Social web | Unternehmenserfolg | Firm performance | Virales Marketing | Viral marketing | Performance-Messung | Performance measurement | Führungskräfte | Managers |
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