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~subject:"Online-Marketing"
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Online-Marketing
Innovation
82
marketing innovation
68
Innovation management
49
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49
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43
Marketing management
27
SME
27
Marketingmanagement
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innovation
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International marketing
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Internationales Marketing
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Arunachalam S
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Erhan, Trihadi Pudiawan
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Faheem Uddin Syed
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Gupta, Shaphali
1
Haenlein, Michael
1
Irwan Adi Ekaputra
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Janmohammadi, Mahshid
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Japutra, Arnold
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Kvítková, Zuzana
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Rialti, Riccardo
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Van Doorn, Sebastiaan
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Varadarajan, Rajan
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Asia Pacific journal of marketing and logistics
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Digital
marketing
innovation
and firm performance : the role of decision-making comprehensiveness in dynamic environments
Erhan, Trihadi Pudiawan
;
Van Doorn, Sebastiaan
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 435-456
Persistent link: https://www.econbiz.de/10014486750
Saved in:
2
From disruption to absorptive capacity : the life cycle of digital
marketing
innovation
for luxury businesses
Faheem Uddin Syed
;
Vianello, Diletta
;
Kvítková, Zuzana
; …
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 67-89)
.
2024
Persistent link: https://www.econbiz.de/10014529065
Saved in:
3
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
4
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and
marketing
innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
5
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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