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~subject:"Online-Marketing"
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Search: subject:"Multi-channel retailing"
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Online-Marketing
Einzelhandel
25
Retail trade
25
Distribution channel
22
Vertriebsweg
22
Multi-channel retailing
21
Consumer behaviour
16
Konsumentenverhalten
16
Electronic Commerce
13
E-commerce
12
Online retailing
9
Online-Handel
9
Beziehungsmarketing
7
Relationship marketing
7
multi-channel retailing
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Internet marketing
5
Lieferkette
5
Supply chain
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Multi-Channel Retailing
3
Showrooming
3
Channel choice
2
Choice experiments
2
Conjoint-Analyse
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Cross-channel integration
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Customer satisfaction
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Deutschland
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Dienstleistungsqualität
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Digital transformation
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Digitalisierung
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Digitization
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Electronic banking
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Game theory
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Germany
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Information search
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Kundenzufriedenheit
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Lieferantenmanagement
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Multi-Channel-Pricing
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Multi-Channel-Retailing
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Multichannel strategy
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Multikanalvertrieb
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Campo, Katia
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Ma, Hao
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Mato-Santiso, Vanessa
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Schneider, Patricia J.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
International journal of networking and virtual organisations : IJNVO
1
Journal of global information management
1
Journal of retailing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
Saved in:
2
Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.
;
Zielke, Stephan
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
Saved in:
3
The challenges of digital transformation for fast-fashion brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
Saved in:
4
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
5
Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service
Ma, Hao
;
Su, Yong
;
Oh, Lih-Bin
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10011282862
Saved in:
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