The impact of the multi-channel retail mix on online store choice : does online experience matter?
Year of publication: |
2015
|
---|---|
Authors: | Melis, Kristina ; Campo, Katia ; Breugelmans, Els ; Lamey, Lien |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 2, p. 272-288
|
Subject: | Online store choice | Online buying experience | Multi-channel retailing | Grocery shopping | Store loyalty | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Lebensmitteleinzelhandel | Food retailing | Online-Marketing | Internet marketing |
-
Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service
Ma, Hao, (2014)
-
How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit, (2021)
-
Melis, Kristina, (2016)
- More ...
-
Melis, Kristina, (2016)
-
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia, (2021)
-
Lamey, Lien, (2021)
- More ...