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A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
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2
Perceived deception in online consumer reviews : antecedents, consequences, and moderators
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Marketing in a digital world
,
(pp. 141-166)
.
2019
Persistent link: https://www.econbiz.de/10012123425
Saved in:
3
Why people use social media : a uses and gratifications approach
Whiting, Anita
;
Williams, David
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10010127859
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