Why people use social media : a uses and gratifications approach
Year of publication: |
2013
|
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Authors: | Whiting, Anita ; Williams, David |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 4, p. 362-369
|
Subject: | Social media | Web 2.0 | Consumer generated media | Uses and gratifications theory | Uses of social media | Exploratory study | Qualitative study | In-depth interviews | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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