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~subject:"Online-Marketing"
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Online-Marketing
Social Web
10
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10
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9
Likes
9
Consumer behaviour
7
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7
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6
likes
5
Facebook
4
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4
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3
Markenführung
3
comments
3
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Behavior change
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Benedikt Korda
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Beziehungsmarketing
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Department of Statistics and Probability
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Electronic Commerce
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Facebook likes
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Prague
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Shares and likes
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Soziales Netzwerk
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Bae, Giwoong
1
Clement, Michel
1
Corthouts, Joris
1
Denys, Astrid
1
Han, Min Chung
1
Haruvy, Ernan
1
Kane, Gerald C.
1
Kim, Hye-jin
1
Koroleva, Ksenia
1
Lee, Byungtae
1
Lee, Kyunghee
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Oh, Wonseok
1
Popkowski Leszczyc, Peter T. L.
1
Scheerder, Jeroen
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Schulz, Petra
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Shehu, Edlira
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Su, Leona Yi Fan
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Thibaut, Erik
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Electronic commerce research
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International review on public and non-profit marketing
1
Journal of management information systems : JMIS
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Social media and nonprofit fundraising : the influence of Facebook
likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
2
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
3
The impact of online video highlights on TV audience ratings
Bae, Giwoong
;
Kim, Hye-jin
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 405-425
Persistent link: https://www.econbiz.de/10013263049
Saved in:
4
Thumbs down on "
likes
"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
Saved in:
5
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
6
When more
likes
is not better : the consequences of high and low
likes
-to-followers ratios for perceived account credibility and social media marketing effectiveness
Vries, Eline L. E. de
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10012144811
Saved in:
7
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
Saved in:
8
Relational affordances of information processing on Facebook
Koroleva, Ksenia
;
Kane, Gerald C.
- In:
Information & management : the internat. journal of …
54
(
2017
)
5
,
pp. 560-572
Persistent link: https://www.econbiz.de/10011745445
Saved in:
9
Thumbs up, sales up? : the contingent effect of Facebook
likes
on sales performance in social commerce
Lee, Kyunghee
;
Lee, Byungtae
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 109-143
Persistent link: https://www.econbiz.de/10011491413
Saved in:
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