Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Year of publication: |
2019
|
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Authors: | Corthouts, Joris ; Denys, Astrid ; Thibaut, Erik ; Scheerder, Jeroen |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 19.2019, 1/2, p. 56-79
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Subject: | social networking sites | SNSs | social media | likes | post popularity | sports federations | local sports governing bodies | LSGBs | fitness centres | sport management | sport marketing | Social Web | Social web | Sportmarketing | Sports marketing | Sport | Sports | Sportorganisation | Sport organization | Sportmanagement | Sport management | Soziales Netzwerk | Social network | Erfolgsfaktor | Success factor | Online-Marketing | Internet marketing | Profisport | Professional sports |
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