//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"online product"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Viral marketing
51
Virales Marketing
51
Online retailing
50
Online-Handel
50
Internet marketing
49
Consumer behaviour
46
Konsumentenverhalten
46
Social Web
28
Social web
28
Online product reviews
22
E-commerce
21
Electronic Commerce
20
online product reviews
15
Product information
12
Produktinformation
12
Internet
11
Productivity
11
Produktivität
11
Product testing
10
Produkttest
9
Data Mining
7
Data mining
7
Personalisierung
7
Personalization
7
Experiment
6
Online Product Reviews
6
Einzelhandel
5
Preismanagement
5
Pricing strategy
5
Product quality
5
Produktqualität
5
Retail trade
5
electronic commerce
5
purchase intention
5
Brand image
4
Markenimage
4
Theorie
4
Theory
4
competition
4
more ...
less ...
Online availability
All
Undetermined
33
Free
6
Type of publication
All
Article
47
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
48
Author
All
Cui, Geng
2
Dorner, Verena
2
Giamattei, Marcus
2
Greiff, Matthias
2
Kwark, Young
2
Lambrecht, Anja
2
Pavlou, Paul A.
2
Peng, Ling
2
Raghunathan, Srinivasan
2
Vana, Prasad
2
Zhang, Xiaoquan
2
Ahmad, Jamil
1
Ahmad, Rizal
1
Ambekar, Suhas Suresh
1
Ashraf, Muhammad
1
Au, Yoris A.
1
Babu, Deepak
1
Benbasat, Izak
1
Bockstedt, Jesse
1
Böhm, Eva
1
Cavusoglu, Huseyin
1
Chen, Jianqing
1
Chen, Kuanchin
1
Chen, Peiyu
1
Chiang, Roger H. L.
1
Ching Seng Yap
1
Choi, Hoon Seok
1
Chung, Yuho
1
Cowley, Scott
1
Crespo-Tejero, N.
1
Das, Gopal
1
Egger, Marc
1
Fan, Shaokun
1
Feng, Juan
1
Fernandez-Lores, S.
1
Fernández-Hernández, R.
1
Filieri, Raffaele
1
Fischbach, Kai
1
Francis, Michelle
1
Furner, Christopher P.
1
more ...
less ...
Published in...
All
Information systems research : ISR
5
Journal of business research : JBR
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of marketing communications
3
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Management information systems : mis quarterly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Schmalenbach business review : sbr
2
Cogent business & management
1
Electronic commerce research
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of services technology and management
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of information & knowledge management : JIKM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
MIS quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managing global transitions : international research journal
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
more ...
less ...
Source
All
ECONIS (ZBW)
48
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Optimal pricing of online products based on customer anchoring-adjustment psychology
Liu, Xuwang
;
Zhang, Yujie
;
Qi, Wei
;
Wang, Junwei
- In:
International transactions in operational research : a …
31
(
2024
)
1
,
pp. 448-477
Persistent link: https://www.econbiz.de/10014430561
Saved in:
2
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
3
Online
product
returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
4
Online
product
reviews : is a finer-grained rating scheme superior to a coarser one?
Tunc, Murat M.
;
Cavusoglu, Huseyin
;
Raghunathan, Srinivasan
- In:
MIS quarterly
45
(
2021
)
4
,
pp. 2193-2234
Persistent link: https://www.econbiz.de/10012815067
Saved in:
5
Online
product
reviews and their impact on third party sellers using natural language processing
Nellutla, Akash Phaniteja
;
Hudnurkar, Manoj
;
Ambekar, …
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10012508241
Saved in:
6
Online reviews generated through product testing : can more favorable reviews be enticed with free products?
Garnefeld, Ina
;
Krah, Tabea
;
Böhm, Eva
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 703-722
Persistent link: https://www.econbiz.de/10012587389
Saved in:
7
A study of cognitive effort involved in the framing effect of summary descriptions of
online
product
reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
8
Suspicion of
online
product
reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
9
Effects of post-adoption beliefs on customers’
online
product
recommendation continuous usage : an extended expectation-confirmation model
Ashraf, Muhammad
;
Ahmad, Jamil
;
Hamyon, Asad Afzal
; …
- In:
Cogent business & management
7
(
2020
)
1
,
pp. 1-17
) for predicting and explaining continuous usage of
online
product
recommendation (OPR) that has been ignored in prior …
Persistent link: https://www.econbiz.de/10012625220
Saved in:
10
The importance of being earnest : mandatory vs. voluntary disclosure of incentives for
online
product
reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->