Effects of post-adoption beliefs on customers’ online product recommendation continuous usage : an extended expectation-confirmation model
Year of publication: |
2020
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Authors: | Ashraf, Muhammad ; Ahmad, Jamil ; Hamyon, Asad Afzal ; Sheikh, Muhammad Ramzan ; Wareesa Sharif |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 7.2020, 1, Art.-No. 1735693, p. 1-17
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Subject: | online product recommendation | decision effort | decision quality | usefulness | satisfaction | OPR continuance intention | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Kundenzufriedenheit | Customer satisfaction | Entscheidung | Decision | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2020.1735693 [DOI] hdl:10419/244805 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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