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~subject:"Online-Marketing"
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Search: subject:"psychological distance"
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Online-Marketing
Psychological distance
79
Consumer behaviour
68
Konsumentenverhalten
68
psychological distance
56
Personality psychology
40
Persönlichkeitspsychologie
40
Construal level theory
20
Brand management
16
Markenführung
16
construal level theory
16
Brand image
12
Markenimage
12
Experiment
10
Psychologie
10
Psychology
10
Advertising effects
9
Beziehungsmarketing
9
Relationship marketing
9
Werbewirkung
9
Advertising
8
Brand
8
Markenartikel
8
Werbung
8
Emotion
7
Geographic distance
7
Geographische Entfernung
7
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Psychological Distance
7
Social psychology
7
Sozialpsychologie
7
Confidence
6
Dienstleistungsqualität
6
Perception
6
Psychology of advertising
6
Service quality
6
Social Web
6
Social web
6
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1
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7
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7
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English
7
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Cho, Eunjoo
1
Dosquet, Frédéric
1
Gauri, Dinesh Kumar
1
Golmohammadi, Alireza
1
Hernández Ortega, Blanca
1
Im, Hyunjoo
1
Kim, Hye-yŏng
1
Lehto, Xinran Y.
1
Liang, Xinjian
1
Lorey, Thierry
1
Mattila, Anna S.
1
Park, Minjung
1
Petit, Olivia
1
Wang, Haizhong
1
Wang, Saerom
1
Xie, Tao
1
Xue, Jiaolong
1
Youn, Song-yi
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of business research : JBR
2
International journal of consumer studies
1
Journal of fashion marketing and management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
7
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
3
The interplay of travelers'
psychological
distance
, language abstraction, and message appeal type in social media advertising
Wang, Saerom
;
Lehto, Xinran Y.
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1430-1446
Persistent link: https://www.econbiz.de/10012310010
Saved in:
4
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
5
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
6
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
7
Don't believe strangers : online consumer reviews and the role of social
psychological
distance
Hernández Ortega, Blanca
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10011813468
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