See now, act now : how to interact with customers to enhance social commerce engagement?
Year of publication: |
2020
|
---|---|
Authors: | Xue, Jiaolong ; Liang, Xinjian ; Xie, Tao ; Wang, Haizhong |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 6, p. 1-26
|
Subject: | Customer engagement | Live broadcasting | Live interaction | Perceived risk | Psychological distance | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
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