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~subject:"Optimal distinctiveness theory"
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ECONIS (ZBW)
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Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
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The positive and negative impacts of social and personal self-categorizations on sport fans' experience
Alon, Anat Toder
;
Shuv-Ami, Avichai
;
Bareket-Bojmel, Liad
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 572-593
Persistent link: https://www.econbiz.de/10013370343
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Generation Y consumers' buying behaviour in fashion apparel industry : a moderation analysis
Naser Valaei
;
Nikhashemi, S. R.
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 523-543
Persistent link: https://www.econbiz.de/10011795891
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