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Panel study
Consumer behaviour
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Advertising effects
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Marketingmanagement
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Werbewirkung
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Bayes-Statistik
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brand choice
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consideration set
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probit models
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Bronnenberg, Bart J.
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Franses, Philip Hans
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Nierop, Johannes Erjen Maurice van
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Paap, Richard
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Wedel, Michel
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Econometric Institute research papers
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Journal of marketing research : JMR
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Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Paap, Richard
; …
-
2005
Persistent link: https://www.econbiz.de/10003179697
Saved in:
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Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Bronnenberg, Bart J.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
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