Retrieving unobserved consideration sets from household panel data
Year of publication: |
2010
|
---|---|
Authors: | Nierop, Johannes Erjen Maurice van ; Bronnenberg, Bart J. ; Paap, Richard ; Wedel, Michel ; Franses, Philip Hans |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 1, p. 63-74
|
Subject: | Haushaltsstatistik | Household survey | Panel | Panel study | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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