Schons, Laura; Rese, Mario; Wieseke, Jan; Rasmussen, Wiebke - In: Marketing Letters 25 (2014) 1, pp. 25-36
This study is examines the dynamics in prices paid in “pay-what-you-want” situations over multiple customer … profitability of pay-what-you-want pricing for sellers of frequently bought products and services. To empirically validate the …