Refining the freeloading and no purchase behavior in pay as you wish pricing
Year of publication: |
2024
|
---|---|
Authors: | Wagner, Udo ; Akbari, Karl |
Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 18.2024, 6, p. 1769-1799
|
Subject: | Inequity aversion | Participative pricing | Pay as you wish | Pay what you want | Pricing | Pricing strategy | Self-determined price |
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