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Agribusiness : an internat. journal
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Does the name matter? : developing brands for patented fruit varieties
Rickard, Bradley J.
;
Schmit, Todd M.
;
Gómez, Miguel I.
; …
-
2011
Persistent link: https://www.econbiz.de/10009300676
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Developing brands for patented fruit varieties : does the name matter?
Rickard, Bradley J.
;
Schmit, Todd M.
;
Gómez, Miguel I.
; …
- In:
Agribusiness : an internat. journal
29
(
2013
)
3
,
pp. 259-272
Persistent link: https://www.econbiz.de/10010195580
Saved in:
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