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~subject:"Perception"
~subject:"Social web"
~subject:"Theorie"
~type:"article"
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Search: subject_exact:"Werbewirkung"
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Perception
Social web
Theorie
Werbewirkung
5,754
Advertising effects
5,738
Konsumentenverhalten
2,838
Consumer behaviour
2,837
Advertising
2,794
Werbung
2,766
Online-Marketing
1,590
Internet marketing
1,589
Markenführung
926
Brand management
925
Brand image
828
Markenimage
828
Social Web
530
USA
506
United States
505
Brand
426
Markenartikel
417
Emotion
393
Celebrity endorsement
370
Celebrity-Werbung
370
Marketingmanagement
326
Marketing management
325
advertising
322
Fernsehwerbung
281
Television advertising
281
Target group
280
Zielgruppe
280
Psychology of advertising
279
Werbepsychologie
279
Viral marketing
222
Virales Marketing
222
Experiment
218
Product Placement
206
Product placement
206
Wahrnehmung
197
Children
186
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186
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74
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779
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111
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6
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823
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69
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2
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Gierl, Heribert
10
Esch, Franz-Rudolf
9
Chen, Huan
7
Arora, Taanika
5
Choi, Yung Kyun
5
Dodoo, Naa Amponsah
5
Fogel, Joshua
5
Diehl, Sandra
4
Fossen, Beth L.
4
Kerr, Gayle
4
Noort, Guda van
4
Pittman, Matthew
4
Sen, Sandipan
4
Steffenhagen, Hartwig
4
Terlutter, Ralf
4
Yang, Shuai
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Bellman, Steven
3
Bernritter, Stefan F.
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Carlson, Jeffrey R.
3
Dwivedi, Yogesh Kumar
3
Esteban, Lola
3
Giraldi, Janaina de Moura Engracia
3
Gröppel-Klein, Andrea
3
Haley, Eric
3
Hayes, Jameson L.
3
Huang, Yan
3
Janssen, Loes
3
Kaiser, Harry M.
3
Kim, Eunice
3
Kim, Jihye
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Kureshi, Sonal
3
Mahdian, Mohammad
3
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International journal of advertising : the review of marketing communications
44
Journal of marketing communications
32
Journal of business research : JBR
31
International journal of internet marketing and advertising : IJIMA
27
Journal of advertising research
25
Journal of promotion management : innovations in planning and applied research
24
Journal of retailing and consumer services
23
International journal of advertising : the quarterly review of marketing communications
21
Marketing : ZFP ; journal of research and management
18
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Psychology & marketing
13
International journal of electronic commerce : IJEC
10
Journal of current issues and research in advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of promotion management : JPM
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
7
Cogent business & management
7
Journal of electronic commerce research : JECR
7
Journal of marketing research : JMR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
International advertising and communication : current insights and empirical findings
6
Marketing intelligence & planning
6
Marketing letters : a journal of research in marketing
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Young consumers : insight and ideas for responsible marketers
6
Asia Pacific journal of marketing and logistics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of applied business research
5
Tourism management : research, policies, practice
5
Electronic commerce research
4
European journal of marketing
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
Health marketing quarterly
4
Information systems research : ISR
4
International journal of consumer studies
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
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ECONIS (ZBW)
893
EconStor
1
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894
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
3
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
4
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
5
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
6
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
9
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
10
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
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