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~subject:"Perceptual fluency"
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Perceptual fluency
Consumer behaviour
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Konsumentenverhalten
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Perception
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Prospect Theory
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Prospect theory
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Wahrnehmung
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perceptual fluency
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Advertising
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Advertising effects
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Brand image
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Brand management
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Dauer
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Entscheidung
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Kaufentscheidung
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Markenartikel
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Markenführung
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Markenimage
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Online retailing
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Online-Handel
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Packaging
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Perceived variety
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Preismanagement
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Pricing strategy
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Product assortment
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Purchase decision
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Tourism
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Tourismus
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Verpackung
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Visual complexity
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Visual crowding
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Visualisierung
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Visualization
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Werbewirkung
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Kahn, Barbara E.
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Park, Kikyoung
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Ryu, Gangseog
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Xu, Zhifen
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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Journal of retailing
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ECONIS (ZBW)
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Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
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2
The effect of price fluency and duration framing in price advertisements
Park, Kikyoung
;
Ryu, Gangseog
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012200286
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3
Using visual design to improve customer perceptions of online assortments
Kahn, Barbara E.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011704679
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