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~subject:"Performance measurement"
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Performance measurement
Marketing management
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Laukkanen, Tommi
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Reijonen, Helen
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Tuominen, Sasu
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
2
Are growing SMEs more market-oriented and brand-oriented?
Reijonen, Helen
;
Laukkanen, Tommi
;
Komppula, Raija
; …
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 699-716
Persistent link: https://www.econbiz.de/10009658091
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