Are growing SMEs more market-oriented and brand-oriented?
Year of publication: |
2012
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Authors: | Reijonen, Helen ; Laukkanen, Tommi ; Komppula, Raija ; Tuominen, Sasu |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 50.2012, 4, p. 699-716
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Subject: | KMU | SME | Marketingmanagement | Marketing management | Markenführung | Brand management | Performance-Messung | Performance measurement | Clusteranalyse | Cluster analysis |
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