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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
7
Konsumentenverhalten
7
Impulsive buying behaviour
6
Emotion
5
Online retailing
3
Online-Handel
3
Personality psychology
3
Social Web
3
Social web
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impulsive buying behaviour
3
Gender differences
2
Intrinsic factors
2
Jugendliche
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Multi group analysis
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Youth
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Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Brand personality
1
Brand personality dimensions
1
Gastronomie
1
Gender
1
Geschlecht
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Hedonic motivation
1
Impulsive buying tendency
1
India
1
Indien
1
Indonesia
1
Indonesien
1
Internet marketing
1
MICMAC analysis
1
Markenartikel
1
Markenführung
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Markenimage
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Measurement
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Messung
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Nigeria
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English
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Badgaiyan, Anant Jyoti
2
Dixit, Saumya
2
Verma, Anshul
2
Hendrawan, Dimas
1
Nugroho, Dian Ari
1
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IIMB management review
1
International journal of trade and global markets
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Influence of personality on
impulsive
buying
behaviour
among Indonesian young consumers
Hendrawan, Dimas
;
Nugroho, Dian Ari
- In:
International journal of trade and global markets
11
(
2018
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10011973782
Saved in:
2
If brands are people, then people are impulsive : assessing the connection between brand personality and
impulsive
buying
behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
Saved in:
3
Impulsive buying tendency : measuring important relationships with a new perspective and an indigenous scale
Badgaiyan, Anant Jyoti
;
Verma, Anshul
;
Dixit, Saumya
- In:
IIMB management review
28
(
2016
)
4
,
pp. 186-199
Persistent link: https://www.econbiz.de/10011868746
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