Impulsive buying tendency : measuring important relationships with a new perspective and an indigenous scale
Year of publication: |
December 2016
|
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Authors: | Badgaiyan, Anant Jyoti ; Verma, Anshul ; Dixit, Saumya |
Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 28.2016, 4, p. 186-199
|
Subject: | Consumer behaviour | Measurement scale | Impulsive buying tendency | Personality traits | Self-control | Impulsive buying behaviour | Konsumentenverhalten | Persönlichkeitspsychologie | Personality psychology | Emotion | Messung | Measurement |
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