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~subject:"Personal banking"
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Personal banking
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
11
Markenführung
11
Brand image
8
Markenimage
8
Motivation
6
Leistungsmotivation
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Work motivation
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Brand
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Gender
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Geschlecht
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Markenartikel
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Werbewirkung
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Beziehungsmarketing
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Brand passion
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Celebrity endorsement
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Corporate Social Responsibility
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Corporate social responsibility
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Emotion
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Intrinsic motivation
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Marketing science
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Masstige brand passion
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Privatkundengeschäft
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Product design
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Produktgestaltung
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Relationship marketing
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Satisfaction
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Welt
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World
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Zufriedenheit
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intrinsic motivation
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self-determination theory
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Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Ashraf, Zubaida
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Dakhan, Sarfraz Ahmed
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Yang, Zhiyong
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International journal of bank marketing
1
International journal of information systems and change management : IJISCM
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ECONIS (ZBW)
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How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
2
Employee engagement and extra-role service behaviour in the retail banking industry : a moderated mediation model of job autonomy and job passion
Gilal, Faheem Gul
;
Ashraf, Zubaida
;
Gilal, Rukhsana Gul
; …
- In:
International journal of information systems and change …
13
(
2022
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10014318654
Saved in:
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