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~subject:"Personalisierung"
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Search: subject:"Electronic word-of-mouth (eWOM)"
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Personalisierung
Viral marketing
78
Virales Marketing
78
Consumer behaviour
62
Konsumentenverhalten
61
Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
Electronic word-of-mouth (eWOM)
19
Electronic word of mouth (eWOM)
18
Online retailing
18
Online-Handel
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E-commerce
14
Electronic Commerce
14
electronic word of mouth (eWOM)
14
Brand image
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electronic word-of-mouth (eWOM)
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Markenimage
11
Internet
10
Beziehungsmarketing
9
Relationship marketing
9
Data Mining
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Data mining
8
Online reviews
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Brand management
7
Markenführung
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Tourism
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Tourismus
7
social media
7
Customer satisfaction
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Electronic Word of Mouth (eWOM)
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Gastronomie
6
Kundenzufriedenheit
6
Restaurant industry
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Credibility
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Electronic Word-of-Mouth (eWOM)
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Glaubwürdigkeit
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Hotel industry
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Lu, Shouwang
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Nimsgern, Vivien
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Qiu, Lingyun
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Journal of business research : JBR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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ECONIS (ZBW)
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A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
2
Tourists' recommendations : WOM becomes digital
Grubor, Aleksandar
;
Leković, Ksenija
;
Tomić, Slavica
- In:
Proceedings of the ENTRENOVA - ENTerprise REsearch …
5
(
2019
)
1
,
pp. 493-501
a theoretical framework of word-of-mouth (WOM) and
electronic
word-of-mouth
(
eWOM
) showing that electronic word …
Persistent link: https://www.econbiz.de/10012221814
Saved in:
3
The effects of the format of two-sided online reviews : a linguistic perspective
Lu, Shouwang
;
Qiu, Lingyun
;
Wang, KanLiang
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013192049
Saved in:
4
This product works well (for me) : the impact of first-person singular pronouns on online review helpfulness
Wang, Fang
;
Karimi, Sahar
- In:
Journal of business research : JBR
104
(
2019
),
pp. 283-294
Persistent link: https://www.econbiz.de/10012105029
Saved in:
5
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
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