A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
Tatjana Maria König, Nika Hein, Vivien Nimsgern
| Year of publication: |
2022
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| Authors: | König, Tatjana Maria ; Hein, Nika ; Nimsgern, Vivien |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 387-401
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| Subject: | B2B2C-platforms | Conjoint-analysis | Earned-media | Electronic Word-of-Mouth (eWoM) | Online reviews | Value | Data Mining | Data mining | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.02.080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197914