//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Phonetic symbolism"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Personality
Phonetic symbolism
9
Brand image
4
Congruence
4
Markenimage
4
Advertising
3
Advertising effects
3
Attitude
3
Brand
3
Brand management
3
Consumer
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Spokesperson name
3
Werbewirkung
3
Brand names
2
Product attributes
2
Spokesperson
2
Verbal match-up
2
Attractiveness
1
Branding
1
Children
1
Children (age groups)
1
Gender
1
Geschlecht
1
Jugendliche
1
K effect
1
Kinder
1
Luxurious brand name
1
Luxury goods
1
Luxusgüter
1
Marketing management
1
Marketing to children
1
Marketingmanagement
1
Names
1
Naming conventions
1
Perception
1
Phonemes
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brennan, Stacey
1
Ilicic, Jasmina
1
Kulczynski, Alicia
1
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A spokesperson with any name won’t be as charming : the phonetic effect of spokesperson name and gender on personality evaluations
Kulczynski, Alicia
;
Brennan, Stacey
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 221-239
Persistent link: https://www.econbiz.de/10012487261
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->