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Personality psychology
Consumer behaviour
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China
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Brand image
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Wang, Xuehua
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Fang, Xiang
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Keh, Hean Tat
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Wang, Xiaoyu
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Journal of business research : JBR
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Journal of retailing and consumer services
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Power distance belief and brand personality evaluations
Wang, Xuehua
;
Wang, Xiaoyu
;
Fang, Xiang
;
Jiang, Qingyun
- In:
Journal of business research : JBR
84
(
2018
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011802786
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2
Consumer susceptibility to cross-selling persuasion : the roles of self-construal and interpersonal harmony
Wang, Xuehua
;
Keh, Hean Tat
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 177-184
Persistent link: https://www.econbiz.de/10011629048
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