Consumer susceptibility to cross-selling persuasion : the roles of self-construal and interpersonal harmony
Year of publication: |
January 2017
|
---|---|
Authors: | Wang, Xuehua ; Keh, Hean Tat |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 177-184
|
Subject: | Cross-selling | Self-construal | Interpersonal harmony | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Motivation | USA | United States | Beziehungsmarketing | Relationship marketing | Selbstevaluation | Self-assessment | Kaufentscheidung | Purchase decision |
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