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~subject:"Personality psychology"
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Effects of confidence and social benefits on consumers' extra-role and in-role behaviors : a social identity and social exchange perspective
Utkarsh
;
Gupta, Roopak Kumar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169566
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Research on influence of the congurence of self-image and brand image on consumers' citizenship behavior
Huang, Wanling
;
Chen, Ming
- In:
Inventi impact: retailing & consumer services
(
2018
)
3
,
pp. 131-139
Persistent link: https://www.econbiz.de/10012130276
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