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~subject:"Pharmaceutical industry"
~type_genre:"Aufsatz im Buch"
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Advertising in developing and emerging countries : the economic, political and social context
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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ECONIS (ZBW)
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Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
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2
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
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3
Exporting American advertising strategies : a comparative case study of the United States, Japan and New Zealand
Helgert, Joseph P.
;
Zahradnik, Anne
- In:
Advertising in developing and emerging countries : the …
,
(pp. 287-311)
.
2011
Persistent link: https://www.econbiz.de/10009261703
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4
Direkte Patienteninformationen für verschreibungspflichtige Arzneimittel : Erfahrungen aus dem Ausland und Anwendungsmöglichkeiten für Deutschland
Wasem, Jürgen
;
Maas, Stephanie
;
Greß, Stefan
- In:
Effizienz, Qualität und Nachhaltigkeit im …
,
(pp. 635-659)
.
2007
Persistent link: https://www.econbiz.de/10003511700
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