Exporting American advertising strategies : a comparative case study of the United States, Japan and New Zealand
Joseph P. Helgert and Anne Zahradnik
Year of publication: |
2011
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Authors: | Helgert, Joseph P. ; Zahradnik, Anne |
Published in: |
Advertising in developing and emerging countries : the economic, political and social context. - Farnham : Gower, ISBN 978-0-566-09174-2. - 2011, p. 287-311
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Subject: | Direktmarketing | Direct marketing | Pharmaindustrie | Pharmaceutical industry | Vergleichende Werbung | Comparative advertising | Vergleich | Comparison | USA | United States | Neuseeland | New Zealand | Japan |
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