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subject:"social influence"
(11 results)
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The role of (dis)similarity in (mis)predicting others' preferences
Barasz, Kate
;
Kim, Tami
;
John, Leslie K.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 597-607
Persistent link: https://www.econbiz.de/10011537820
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