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~subject:"Preismanagement"
~subject:"Strategic management"
~subject:"Unternehmensnetzwerk"
~type_genre:"Sammelwerk"
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Search: subject_exact:"B-to-B-Markenführung"
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Preismanagement
Strategic management
Unternehmensnetzwerk
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
33
Supplier relationship management
33
Marketingmanagement
24
Investitionsgütermarketing
21
Marketing management
21
Theorie
19
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19
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18
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18
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11
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11
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10
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9
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8
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7
Innovationsmanagement
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Kleinaltenkamp, Michael
4
Hinterhuber, Andreas
3
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1
Birker, Klaus
1
Canavari, Maurizio
1
Cantù, Chiara
1
Cova, Bernard
1
Cravens, David W.
1
Ellis, Nick
1
Henneberg, Stephan
1
Liozu, Stephan
1
Möller, K. E. Kristian
1
Paliwoda, Stanley J.
1
Parvinen, Petri
1
Pepels, Werner
1
Plinke, Wulff
1
Pressey, Andrew
1
Snelgrove, Todd C.
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Tadajewski, Mark
1
Tunisini, Annalisa
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1
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IMP Group
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of revenue and pricing management
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Oxford handbooks
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Oxford handbooks in business and management
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SAGE library in marketing
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ECONIS (ZBW)
21
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1
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
2
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
3
Food supply networks : trust and e-business
Canavari, Maurizio
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011403821
Saved in:
4
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
5
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
6
Innovation in B2B networks
Cantù, Chiara
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342387
Saved in:
7
Special issue: B2B service networks
Henneberg, Stephan
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 1-81
Persistent link: https://www.econbiz.de/10009734107
Saved in:
8
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W.
(
contributor
); …
-
2013
-
[Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
Saved in:
9
Special issue: Strategic B2B pricing
In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 4-75
Persistent link: https://www.econbiz.de/10009561193
Saved in:
10
Special issue: IMP 2011 : the impact of globalization on networks
Paliwoda, Stanley J.
(
contributor
)
-
IMP Group
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 725-848
Persistent link: https://www.econbiz.de/10009656266
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