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~subject:"Preismanagement"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Advertising strategy"
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Preismanagement
Advertising planning
294
Werbeplanung
294
Advertising effects
101
Werbewirkung
101
Advertising
65
Werbung
65
Consumer behaviour
43
Konsumentenverhalten
43
USA
42
United States
42
Marketing management
35
Marketingmanagement
35
Internet marketing
31
Online-Marketing
31
Theorie
31
Theory
31
Brand management
27
Markenführung
27
Advertising media
23
Werbeträger
23
Deutschland
22
Germany
22
Brand image
18
Markenimage
18
Psychology of advertising
16
Target group
16
Werbepsychologie
16
Zielgruppe
16
Advertising industry
14
Pricing strategy
14
Werbewirtschaft
14
Brand
13
Markenartikel
13
Großbritannien
10
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10
Internationales Marketing
10
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10
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9
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Gou, Qinglong
2
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1
Chen, Chiang-ming
1
Chiu, Hsien-hung
1
Crettez, Bertrand
1
Esteves, Rosa-Branca
1
Großklaus, Rainer H. G.
1
Hayek, Naila
1
He, Xiang
1
Hu, Jiao
1
Huang, Zhimin
1
Jhang-li, Jhih-hua
1
Li, Chenguang
1
Li, Jing
1
Li, Li
1
Li, Michael Zhi-feng
1
Li, Yung-ming
1
Liang, Liang
1
Lu, Lihao
1
Martín Herrán, Guiomar
1
Mild, Andreas
1
Natter, Martin
1
Resende, Joana
1
Reutterer, Thomas
1
Saliba, Christine
1
Sigué, Simon Pierre
1
Spanjol, Jelena
1
Stahl, Dale O.
1
Tam, Leona
1
Tang, Wansheng
1
Taudes, Alfred
1
Wang, Jun-ping
1
Wang, Sheng-dong
1
Zaccour, Georges
1
Zhang, Jianxiong
1
Zhang, Juan
1
Zhang, Lan
1
Zhou, Yong-wu
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International journal of production economics
2
Advances in applied microeconomics : a research annual
1
Creativity and innovation management
1
Electronic commerce research and applications
1
European journal of operational research : EJOR
1
International journal of industrial organization
1
International journal of production research
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Omega : the international journal of management science
1
The journal of industrial economics
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
14
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1
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
2
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
3
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
4
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
5
Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
6
Advertising, price and hotel service quality : a signalling perspective
Chiu, Hsien-hung
;
Chen, Chiang-ming
- In:
Tourism economics : the business and finance of tourism …
20
(
2014
)
5
,
pp. 1013-1025
Persistent link: https://www.econbiz.de/10010465790
Saved in:
7
Supply chain coordination through cooperative advertising with reference price effect
Zhang, Juan
;
Gou, Qinglong
;
Liang, Liang
;
Huang, Zhimin
- In:
Omega : the international journal of management science
41
(
2013
)
2
,
pp. 345-353
Persistent link: https://www.econbiz.de/10009682175
Saved in:
8
Asymmetric market shares, advertising and pricing : equilibrium with an information gatekeeper
Arnold, Michael A.
;
Li, Chenguang
;
Saliba, Christine
; …
- In:
The journal of industrial economics
59
(
2011
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009125549
Saved in:
9
Coordinating ordering, pricing and advertising policies for a supply chain with random demand and two production modes
Wang, Sheng-dong
;
Zhou, Yong-wu
;
Wang, Jun-ping
- In:
International journal of production economics
126
(
2010
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10003995271
Saved in:
10
To change or not to change : how regulatory focus affects change in dyadic decision-making
Spanjol, Jelena
;
Tam, Leona
- In:
Creativity and innovation management
19
(
2010
)
4
,
pp. 346-363
Persistent link: https://www.econbiz.de/10008760060
Saved in:
1
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