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Freimer, Marshall
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Try it, you will like it : does consumer learning lead to competitive price promotions?
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 796-810
Persistent link: https://www.econbiz.de/10003780114
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A diffusion model incorporating product benefits, price, income and information
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
4
,
pp. 342-365
Persistent link: https://www.econbiz.de/10001101483
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