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~subject:"Preismanagement"
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Preismanagement
Pricing strategy
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Market segmentation
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Trevenen, Linda
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Innovation in pricing : contemporary theories and best practices
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The ROI of pricing : measuring the impact and making the business case
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ECONIS (ZBW)
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Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
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2
Using VOC to ensure product launch success : a case study showing how one firm prevented a launch misfire
Trevenen, Linda
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 116-123)
.
2014
Persistent link: https://www.econbiz.de/10010240066
Saved in:
3
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 151-163)
.
2013
Persistent link: https://www.econbiz.de/10009628025
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