Why segmentation matters
Year of publication: |
2013
|
---|---|
Authors: | Trevenen, Linda |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London [u.a.] : Routledge, ISBN 978-0-415-52161-1. - 2013, p. 151-163
|
Subject: | Preismanagement | Pricing strategy | Marktsegmentierung | Market segmentation |
-
Industrial technology boundary, product quality choice, and market segmentation
Ma, Haoxing, (2024)
-
Li, Kunpeng, (2019)
-
A model for evaluating revenue management implementation (MERMI) in the hotel industry
Talón-Ballestero, Pilar, (2014)
- More ...
-
Trevenen, Linda, (2018)
-
Trevenen, Linda, (2014)
- More ...