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~subject:"Pricing strategy"
~type:"article"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Pricing strategy
Brand
56
Markenartikel
56
Brand management
47
Markenführung
47
Consumer behaviour
39
Konsumentenverhalten
39
Brand image
23
Markenimage
23
Handelsmarke
19
Store brand
19
Einzelhandel
11
Retail trade
11
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
6
Private label
6
Werbewirkung
6
Brand attitude
5
Confidence
5
Marketing management
5
Marketingmanagement
5
Vertrauen
5
Brand loyalty
4
Distribution channel
4
Food retailing
4
Food trade
4
Lebensmitteleinzelhandel
4
Lebensmittelhandel
4
Online retailing
4
Online-Handel
4
Preismanagement
4
Private labels
4
Social Web
4
Social web
4
Vertriebsweg
4
Designation of origin
3
E-commerce
3
Electronic Commerce
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21
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Conference paper
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Boyle, Peter J.
1
Choi, Seung-chan
1
Fonferek, Katharina-Maria
1
Karray, Salma
1
Schramm-Klein, Hanna
1
Steinmann, Sascha
1
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
2
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
3
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
4
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
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