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~subject:"Pricing strategy"
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Pricing strategy
advertising and media
21
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16
Werbung
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marketing
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Internet marketing
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Online-Marketing
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competitive strategy
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pricing
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promotion
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DeValve, Levi
1
Pekeč, Saša
1
Shen, Qiaowei
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Villas-Boas, J. Miguel
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Zeithammer, Robert
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Operations research
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ECONIS (ZBW)
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Optimal price/advertising menus for two-sided media platforms
DeValve, Levi
;
Pekeč, Saša
- In:
Operations research
70
(
2022
)
3
,
pp. 1629-1645
Persistent link: https://www.econbiz.de/10013366169
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2
Soft floors in auctions
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 4204-4221
Persistent link: https://www.econbiz.de/10012118555
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3
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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